Sustainable fashion has been getting the recognition it deserves since the disaster of Rana Plaza. People have been speaking out, becoming more aware of the issues and what they can do to help. Companies have been formed on the basis of ethically made, sustainable fashion, so an incident like Rana Plaza never happens again.
Co-Founder of Zady, Maxine Bedat, was one those brands. In her TedTalk, she explains her journey started with the tags. She became curious about where her clothing was coming from and when she realized the enormity of the problems and what little had actually been done, she started something called “The New Standard.”
What this means is that Bedat, tracks her company all the way from the designs, to the farms where the cotton is grown, to the factories where the clothing is produced, and finally to the stores and consumers. She has an open-door policy with the manufactures in order to show complete transparency of the business.
Source, and for more information: zady.com
If you’re curious about the tags as well, but fail to understand what it all means (it’s ok, I didn’t know what half the materials were either) here’s a list of synthetic and natural materials/textiles:
For us as consumers there are a few important reasons why Sustainable Fashion is actually the better option.
1.It’s better for the environment.
2. The Quality.
The quality is worth the cost, no more cheap clothing that falls apart after only one wash.
3. The Prices
If you want high-end, luxury fashion, then that’s what you’re paying for. If you want simple, casual fashion at a reasonable price, then you can get that too.
I looked through 23 brands and can safely say the prices were not crazy expensive. But the way I see it, they were cheaper. You get great quality clothing, for maybe a higher price, but it will last you a lifetime. In the long run it’s easily the better way to go.
Buying clothing that is of good-quality and made ethically, means you’ll love what you buy a lot more. You’ve taken the time to invest in a wardrobe that means something. And honestly, there are no limitations with what you can find in sustainable fashion. Any style, from boho to chic there is something for you.
Don’t believe me, I’ll prove it.
- Symbology, $150-$200, lightweight summery clothing (but that’s just my view of it)
- MayaMiko, $20-$100, wild African prints inspired from where there clothing is made
- People Tree, $30-$200, classic basics and simple colours. Have men and women’s clothing.
- Vetta Capsule: $80-$130, capsule collection containing five pieces.
- Mata Traders, $60-$100, they have some super cute vintage style dresses!
- Pact, $20-$50, every basic item you can think of, in various styles (i.e. a Black Tee with wither a scoop neck or v-neck).
- Alternative Apparel, $40-$200, casual wear (simple dresses)
- ApolisGlobal, $30-$200, the only company I’ve found so far that is just for men, but there are other’ companies catered towards both men and women.
- KrochetKids, $20-$100, hats and scarves.
- GaiaForWomen, $60-$200, cool printed bags and accessories
- Nisolo, $18-$120, everything from jewelry to shoes
And these are just a few of the brands that are out there. And I’m not saying you have to buy everything from Sustainable Brands, but a few items here and there I think would be of great benefit to ourselves and our environment.
A few of my personal favourites….
- Everlane, some items were as low as $20, and like any other company they do have sales. Shoes were up to $300, because you know they’re shoes and they’re always more expensive no matter where you go. Have both men and women’s clothing.
- Zady, $50-$300, have women’s and men’s clothing and its nice neutral colours.
- Slumlove, $50-$110, neutral colours and super cozy sweaters (have to save up some money first, but I am soooo buying one their sweaters)
- MadeFair, $20-$200, they have everything from clothing, to shoes and bags, to things for the apartment (blankets, mugs, pillows, etc.), in my opinion a very classic and street style look.
All in all, I think buying ethically-made clothing is worth the price, and I think it’s great that fashion companies have finally started to do something about the environmental and social issues that the industry has caused.
What is your opinion on sustainable fashion and the companies that have tried to change the way fashion is viewed? Do you think the prices are worth it? Leave a comment below, would love to hear your thoughts.
Missed Part 1, click here.
Disclaimer: the photos are screens captures of their respective websites, the images are not mine, no copyrighting is intended, used only for visual purposes so readers can get a better understanding of the brands I listed.